Here is a Craigslist ad that just ran here in San Diego. Just an example of the scramble that people are on in 2008., Read it then we'll demystify.
Pay Per Click Strategist wanted for full time position at Advertising Agency. Must have experience in high-end campaigns. Agency experience preferred.
We are an internationally recognized Internet Marketing Firm seeking a hard working, detail-oriented, bright, and fun Search Engine Marketing Specialist to join our team. This is a full time position at our office in Little Italy, San Diego, CA.
As the Search Engine Marketing Specialist, you will be working on paid search efforts across multiple search engines (Google, Yahoo!, MSN, etc). This position will design and implement Pay Per Click strategies for clients in various industries. This includes working with new and existing clients to create keyword profiles, A/B testing, and ongoing performance analysis.
About Us
We are Southern California’s fastest growing internet marketing firm, providing Search Engine Marketing services for clients ready to get online. Specialties include Search Engine Optimization, Pay Per Click, Custom Website Design, and Viral Marketing. The firm bases its technological solutions on its experience with more traditional advertising and promotions services such as branding, creative services, and market research. Clients include Toyota, Joico, JVC, Ronald McDonald House Charities, and Sun Country Airlines.
Job Description
- Perform day-do-day SE activities including researching, planning, analyzing, and reporting on multiple Pay Per Click campaigns.
- Research and report on how to increase visibility and ranking in paid search listings.
- Monitor bids and position keywords and ad texts to optimize PPC budget and campaign goals.
- Develop extensive keyword lists and ad groups and their placement while tracking their performance across multiple search engines to understand a client’s target audience.
- Analyze website and competitor sites and make recommendations and manage their execution.
- Recommend innovative and new ideas.
- Edit and optimize campaigns for effectiveness.
- Industry research to stay ahead of PPC trends
- Occassional travel to relevant conferences and tradeshows
Qualified candidates should possess the following:
- Google Adwords Professional Certification
- Understanding and knowledge of search engine features and functionality with at least 3-5+ years experience in the SEM industry.
- Pay Per Click Skills, research, and an understanding of how search engines and their spiders work.
- Understanding of web design elements and their effects on conversions
- Strong problem solving skills for PPC. Find problems with websites and fix them quickly.
- Provide some results or work for past clients.
- Demonstrate some experience with leading search engine ranking, traffic, and analysis software.
- Communication skills / ability to communicate with clients, vendors, partners, and staff.
- Experience in lead generation and web marketing.
- Knowledge of search marketing especially Google AdWords and Panama with insight to what variables drive success.
- Strong analytical skills to develop math tools to optimize campaigns and keyword buys.
- Excellent written and communication skills, team player, and highly motivated.
- Bachelors Degree or equivalent
- Passion for online marketing
Bonus Skills
- Experience in organic Search Engine Optimization
- Link building experience
- Experience designing advanced Excel spreadsheets or database design
Now what does it mean for you the new biz-cat, the entrepreneur....
Tuesday, March 11. 2008
The Internet is a small world after all
It means that money is still talking. People with big budgets are paying people fairly well to position them in a world where content is King. I will translate the Corporate Communications Major-ese into the less high strung version.
Pay Per Click Strategist wanted for full time position at Advertising Agency. Must have experience in high-end campaigns. Agency experience preferred.
As edgy as the internet appears it wants it's out of the box thinkers to come from in the box places.
We are an internationally recognized Internet Marketing Firm seeking a hard working, detail-oriented, bright, and fun Search Engine Marketing Specialist to join our team. This is a full time position at our office in Little Italy, San Diego, CA.
Nice, I've lived there, that's a bonus.
As the Search Engine Marketing Specialist, you will be working on paid search efforts across multiple search engines (Google, Yahoo!, MSN, etc). This position will design and implement Pay Per Click strategies for clients in various industries. This includes working with new and existing clients to create keyword profiles, A/B testing, and ongoing performance analysis.
This is extremely tricky stuff. What has a high click ratio, while still not wasting the clients money? A high bid ad that says "Free Beer For Life" might get a huge percentage of clicks but if it's for a tampon company it's probably a waste of ad money.
About Us
We are Southern California’s fastest growing internet marketing firm, providing Search Engine Marketing services for clients ready to get online. Specialties include Search Engine Optimization, Pay Per Click, Custom Website Design, and Viral Marketing. The firm bases its technological solutions on its experience with more traditional advertising and promotions services such as branding, creative services, and market research. Clients include Toyota, Joico, JVC, Ronald McDonald House Charities, and Sun Country Airlines.
Job Description
- Perform day-do-day SE activities including researching, planning, analyzing, and reporting on multiple Pay Per Click campaigns.
To put it simpler and integrate it into your world... write a good ad and make sure it works.
- Research and report on how to increase visibility and ranking in paid search listings.
Check out the competition and try to do better.
- Monitor bids and position keywords and ad texts to optimize PPC budget and campaign goals.
Don't get too cheap but don't get too spendy.
- Develop extensive keyword lists and ad groups and their placement while tracking their performance across multiple search engines to understand a client’s target audience.
Try a couple of things and do what works best.
- Analyze website and competitor sites and make recommendations and manage their execution.
Keep up with the Jones'.
- Recommend innovative and new ideas.
Wake up, smell the coffee, and think up some stuff.
- Edit and optimize campaigns for effectiveness.
Stay on top of it and pay attention to the subtle changes the ads make and if it works real well remember people will copy you. Keep it fresh.
- Industry research to stay ahead of PPC trends
Durr, just pay attention. This is the era of the instant dinosaur. Our careers get outdated as quick as our computers. UPGRADE constantly.
- Occassional travel to relevant conferences and tradeshows
Hit the road and kiss up to some clients, if you make an ass out of yourself (again) you're fired.
Qualified candidates should possess the following:
- Google Adwords Professional Certification
- Understanding and knowledge of search engine features and functionality with at least 3-5+ years experience in the SEM industry.
- Pay Per Click Skills, research, and an understanding of how search engines and their spiders work.
- Understanding of web design elements and their effects on conversions
- Strong problem solving skills for PPC. Find problems with websites and fix them quickly.
- Provide some results or work for past clients.
- Demonstrate some experience with leading search engine ranking, traffic, and analysis software.
- Communication skills / ability to communicate with clients, vendors, partners, and staff.
- Experience in lead generation and web marketing.
- Knowledge of search marketing especially Google AdWords and Panama with insight to what variables drive success.
- Strong analytical skills to develop math tools to optimize campaigns and keyword buys.
- Excellent written and communication skills, team player, and highly motivated.
- Bachelors Degree or equivalent
- Passion for online marketing
Bonus Skills
- Experience in organic Search Engine Optimization
- Link building experience
- Experience designing advanced Excel spreadsheets or database design
All the rest of that is just what it takes. The Bachelors Degree is for show, the analytical puzzle-solving-mind is what you need. And hey who doesn't like puzzles? (The puzzled I suppose) Me? I have a Masters Degree in Marketing and Communications from AFDI. (Actually F-ing Doing It)
Pay Per Click Strategist wanted for full time position at Advertising Agency. Must have experience in high-end campaigns. Agency experience preferred.
As edgy as the internet appears it wants it's out of the box thinkers to come from in the box places.
We are an internationally recognized Internet Marketing Firm seeking a hard working, detail-oriented, bright, and fun Search Engine Marketing Specialist to join our team. This is a full time position at our office in Little Italy, San Diego, CA.
Nice, I've lived there, that's a bonus.
As the Search Engine Marketing Specialist, you will be working on paid search efforts across multiple search engines (Google, Yahoo!, MSN, etc). This position will design and implement Pay Per Click strategies for clients in various industries. This includes working with new and existing clients to create keyword profiles, A/B testing, and ongoing performance analysis.
This is extremely tricky stuff. What has a high click ratio, while still not wasting the clients money? A high bid ad that says "Free Beer For Life" might get a huge percentage of clicks but if it's for a tampon company it's probably a waste of ad money.
About Us
We are Southern California’s fastest growing internet marketing firm, providing Search Engine Marketing services for clients ready to get online. Specialties include Search Engine Optimization, Pay Per Click, Custom Website Design, and Viral Marketing. The firm bases its technological solutions on its experience with more traditional advertising and promotions services such as branding, creative services, and market research. Clients include Toyota, Joico, JVC, Ronald McDonald House Charities, and Sun Country Airlines.
Job Description
- Perform day-do-day SE activities including researching, planning, analyzing, and reporting on multiple Pay Per Click campaigns.
To put it simpler and integrate it into your world... write a good ad and make sure it works.
- Research and report on how to increase visibility and ranking in paid search listings.
Check out the competition and try to do better.
- Monitor bids and position keywords and ad texts to optimize PPC budget and campaign goals.
Don't get too cheap but don't get too spendy.
- Develop extensive keyword lists and ad groups and their placement while tracking their performance across multiple search engines to understand a client’s target audience.
Try a couple of things and do what works best.
- Analyze website and competitor sites and make recommendations and manage their execution.
Keep up with the Jones'.
- Recommend innovative and new ideas.
Wake up, smell the coffee, and think up some stuff.
- Edit and optimize campaigns for effectiveness.
Stay on top of it and pay attention to the subtle changes the ads make and if it works real well remember people will copy you. Keep it fresh.
- Industry research to stay ahead of PPC trends
Durr, just pay attention. This is the era of the instant dinosaur. Our careers get outdated as quick as our computers. UPGRADE constantly.
- Occassional travel to relevant conferences and tradeshows
Hit the road and kiss up to some clients, if you make an ass out of yourself (again) you're fired.
Qualified candidates should possess the following:
- Google Adwords Professional Certification
- Understanding and knowledge of search engine features and functionality with at least 3-5+ years experience in the SEM industry.
- Pay Per Click Skills, research, and an understanding of how search engines and their spiders work.
- Understanding of web design elements and their effects on conversions
- Strong problem solving skills for PPC. Find problems with websites and fix them quickly.
- Provide some results or work for past clients.
- Demonstrate some experience with leading search engine ranking, traffic, and analysis software.
- Communication skills / ability to communicate with clients, vendors, partners, and staff.
- Experience in lead generation and web marketing.
- Knowledge of search marketing especially Google AdWords and Panama with insight to what variables drive success.
- Strong analytical skills to develop math tools to optimize campaigns and keyword buys.
- Excellent written and communication skills, team player, and highly motivated.
- Bachelors Degree or equivalent
- Passion for online marketing
Bonus Skills
- Experience in organic Search Engine Optimization
- Link building experience
- Experience designing advanced Excel spreadsheets or database design
All the rest of that is just what it takes. The Bachelors Degree is for show, the analytical puzzle-solving-mind is what you need. And hey who doesn't like puzzles? (The puzzled I suppose) Me? I have a Masters Degree in Marketing and Communications from AFDI. (Actually F-ing Doing It)
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